Welcome To Butcher’s Row

Welcome to Butcher’s Row, an investing methodology and toolkit for retail traders and investors.

Butcher's Row Generated by Google Gemini

Disclaimer

Past performance is no guarantee of future results. No recommendation or advice is being given whether any methodology or investment is suitable for a particular investor. This author is not a licensed securities dealer, broker or US investment adviser or investment bank, neither is the author paid to provide investment advice. Any fees charged by this author in the past, present or future is for access to the content, not the content itself.

No advice is provided, neither is any security recommended for purchase or sale. The information presented may seem like advice, but surprisingly it is not. THE READER IS SOLELY RESPONSIBLE FOR ANY INVESTMENT DECISIONS MADE. The author is not liable for any losses incurred as a result of any investment decision made by the reader.

If you disagree with this disclaimer, please do not use this site. The continued usage of this site implies an agreement by the reader to this disclaimer.

What is Butcher’s Row?

Butcher’s Row is a trading and investment methodology developed by a retail trader known under the pseudonym “Sti Selini” in order to produce consistent profits in the stock market. The methodology can, at times, beat market indices.

The objective of the methodology Butcher’s Row is to provide a systematic, repeatable approach to trading and investing that combined with sound decision-making results in consistent portfolio growth, protects capital and generates income.

A secondary objective is to beat the market indices.

If you’re like most of us, your trading history has or will be filled with wins you honestly got lucky on and losses you honestly put yourself into. You’ve been gambling whether you admit it or not.

Look the deck is stacked against you. Fairness be damned:

At the top of the heap lies corruption. Whether political or corporate, someone is cheating, all the time:
- Insider Trading Detection Rate: Research analyzing M&A and earnings announcements estimates the probability of detection or prosecution at approximately 15%.
- “Tip of the Iceberg”: Prosecution cases are considered just the “tip of the iceberg,” with actual insider trading estimated to occur in one in five M&A events and one in 20 quarterly earnings announcements.
- Factors Influencing Detection: The probability of being investigated for insider trading decreases by 6% for every 100 kilometers of distance between a firm and the nearest SEC office.
- Impact of Technology: While artificial intelligence is increasingly used to detect fraud, it is also being employed to commit it; meanwhile, global illicit financial activity has surged to an estimated $4.4 trillion in 2025, suggesting a vast amount remains undetected
- And the list goes on…
Next, “institutional investors” - which in this context covers the entire non-retail trading market have access to information before you do, even in a level playing field environment. Just because you can’t get to the information for whatever reason, doesn’t make it unfair. They certainly have access to tools and insights you will never have and automation you cannot buy or build.
Algorithmic trading - a phenomena that did not exist decades ago - causes changes you simply cannot keep up with.
Algos trade at the ‘tick’ (sub-minute) level. Complex price reactions as a function of earnings results in the first few seconds are algo driven. Gap up 25% on earnings release? Unless you’re already in the asset you’ll never enjoy that gap.
There are predatory practices - legal and less legal ones - that happen all the time. One of them is luring retail traders into a trap, then closing the trap, and milking them for all their assets. Whether a designed short run, balloon or other phenomena almost always the ones most burned are retail traders.
It’s interesting how the market can go to sleep at night, with no major news or events overnight, and gap up or down inexplicably. Well, there is an explanation or rather a hundred of them, but you’re not part of those. You might learn a few tricks, but you can’t keep up with all of them.
And we go on and on and on…

If you feel despair, don’t. The other side of the trade, which is the deck stacked against you, counts on you to trade and invest with FOMO, with greed and with fear. They expect the herd to continue being the herd. You can fight back. With methodology. By making taking the very deck stacked against retail traders work for you. But to do so, you need to take a leap of faith. That leap is understanding that the first thing to come to mind is probably not the right thing. If you can accept that, then your journey to see Over The Horizon has begun.

Blue Waters

Now go to the Table of Contents.

Sti Selini’s Credentials, or rather Lack Thereof, and the Price of It All

Too often in online content for trading you are lured in with promises from successful poster children veiled in disclaimers and asked to pay up for someone else’s knowledge or stock picks without so much as a pat on the back. That’s not what we’re doing here. The methodology is free and the disclaimer is simple. The poster child is a life experiment:

We also want you to be aware of the primary author behind the methodology, the person behind the pseudonym Sti Selini. At first glance, the born-from-the-bloody-streets of trading credentials should very much give you pause.
If you get past that first concern, then you are a free thinking person, able to judge things for yourself, including the content in this methodology and whether it is valuable to your own trading.

Sti Selini has been involved in securities trading including stocks, options, futures, forex, and cryptocurrencies for over 30 years. Sti Selini is NOT a trained or licensed financial professional, and has NO formal education in finance, economics, or accounting. Sti Selini’s background is in engineering.

Sti Selini’s credentials are based on general investment knowledge, real world experience, trial and error, self-education, and proof in execution.

Please refer to the disclaimer.

Not interested? No problem, please leave this site.

Image of markets Generated by Google Gemini